November 9, 2005
WakeUpWalMart.com Releases New 30-second Ad
First Commercial to Highlight Wal-Mart’s Growing Moral Corruption
and use Tom Delay’s “Smiley Face” Booking Photo
and Scooter Libby Indictment in Ad Campaign
Washington, D.C. – WakeUpWalMart.com, America’s campaign to change Wal-Mart, launched a new 30-second advertisement that asks and answers the question “Who is the most corrupt in America?”
The dramatic spot highlights the growing number of morally corrupt scandals in America, including Rep. Tom Delay’s arrest, Scooter Libby’s indictment, and Sen. Bill Frist’s investigation and concludes none of these are as bad as Wal-Mart and CEO Lee Scott’s morally corrupt policies.
“American values and morality are being perverted by our nation’s corporate and political leaders. The definition of corrupt is to become morally debased. Is there anything more morally debased than a $290 billion giant like Wal-Mart having over 600,000 of its workers without company health care or being sued by more than 1.5 million women for discrimination?” said Paul Blank, campaign director WakeUpWalMart.com.
The 30-second commercial presents the specific reasons why Wal-Mart is the most morally corrupt. The ad highlights Wal-Mart’s failure to provide affordable health care to all of its workers, its record of repeated child labor violations, and the largest gender discrimination lawsuit in history affecting over 1.5 million female employees.
The ad will also be the first in the nation to use Tom Delay’s “Smiley Face” booking photo and Scooter Libby in a national media campaign.
“To be frank, it was tough to decide who is the most morally corrupt between Tom Delay, Bill Frist, Scooter Libby, or Lee Scott? But, Wal-Mart is the most morally corrupt because they choose to put their own greed before their own people everyday.”
The first phase of the “Who Is the Most Corrupt?” media campaign launches on over 22 websites with a collective reach of over 17 million page views daily. The ad campaign is a prelude to next week’s grassroots actions all across the country led by WakeUpWalMart.com and its coalition partners. As part of Wal-Mart Week, WakeUpWalMart.com and its 115,000 supporters will host movie screenings of Robert Greenwald’s movie “Wal-Mart: The High Cost of Low Price,” and will be taking part in an array of actions to raise public awareness about the negative effects Wal-Mart is having on its workers, their families, and the nation.
TV ad script – Most Corrupt
Corrupt. To become morally debased.
So, who is the most corrupt in America?
Is it Congressman Tom Delay?
Senator Bill Frist?
Former Bush official Scooter Libby?
Or, Wal-Mart’s CEO, Lee Scott?
Over 600,000 Wal-Mart workers have no company health care
Wal-Mart repeatedly violated child labor laws.
And, over 1.5 million women are suing Wal-Mart for discrimination.
So, who is the most corrupt?
Lee Scott and Wal-Mart
To view this ad, click here: