October 31, 2005
WakeUpWalMart.com Launches Nation’s First Campaign about the Movie & Secret Memo Walmart Does Not Want You to See
TV AD TO AIR IN NEW YORK CITY, WASHINGTONDC METRO, LOS ANGELES AND LITTLE ROCK; NATIONAL PRINT AD IN USATODAY TO REACH OVER 2 MILLION READERS; AND INTERNET CAMPAIGN WILL TARGET OVER 19 WEBSITES WITH A REACH OF 17 MILLION READERS.
Washington, DC – Today, WakeUpWalMart.com launched the nation’s first advertising and multi-media campaign about “the movie and the memo Wal-Mart does not what you to see.” As part of this national media effort, the group will run a full-page ad in Monday’s edition of USA Today, internet ads on 19 sites with over 17 million readers, and a 30-second TV Ad, entitled “High Cost.”
“America will be shocked when they learn the truth about Wal-Mart as seen in the new film – Wal-Mart: The High Cost of Low Price. Our new multimedia campaign is just the beginning of our national movement to expose the truth about the high cost of shopping at Wal-Mart,” said Paul Blank, campaign director for WakeUpWalMart.com.
WakeUpWalMart.com’s nationwide media campaign is the first national TV, print, and online media campaign launched in the fight to change Wal-Mart. The media campaign, beginning Monday, Oct. 31st, will highlight ‘Wal-Mart’s Secret Memo’ that is shocking the nation and the Robert Greenwald documentary: “Wal-Mart: The High Cost of Low Price.” The 30-second television commercial was produced by Joe Trippi – Democratic strategist and former presidential campaign manager for Howard Dean.
The full-page USA TODAY ad encourages all Americans to visit WakeUpWalMart.com to see the commercial for the Wal-Mart movie and to get their copy of ‘Wal-Mart’s Secret Memo.’
The launch of the national media campaign follows a successful weekend of activities in 84 cities and 22 states highlighting Wal-Mart’s health care crisis and distributing out the internal memo shocking the nation. Following the release of WakeUpWalMart.com’s ‘Six Demands for Change’ to Wal-Mart CEO Lee Scott, the organization has surpassed 112,000 supporters in all 50 states — making WakeUpWalMart.com the nation’s largest effort to change a corporation in history.